Tech Sideline
Tech Sideline has a 20-year history in providing comprehensive coverage and analysis of Virginia Tech athletics. This brand identity design aimed to honor the company's past and present accomplishments while embodying its goals and vision for the future.
Branding
This logo was inspired by the company’s desire to incorporate a 20-year history that paid homage to their past and present accomplishments, goals, and vision for the future. The new logo is the result of a multi-step design process and incorporates three versions. The main Tech Sideline version, and enhanced circular version, and a special Lane Stadium version.
