Hello Heartbeat
Joba developed a brand identity for a new company dedicated to encouraging living a healthy lifestyle through innovation in personalized nutrition. The company combines data-driven science, and state-of-the-art technology, to create solutions that inspire people to live their best lives by optimizing their health. Inspired by the intersection of health and science this fluid brand identity captures a dynamic balance of science, technology and nutrition.
Brand
This brand was developed to translate classic iconography into something new and unexpected. The logo needed to not only work in a variety of sizes and formats, but be instantly recognizable as a symbol of health and wellness. The logo drew on Joba's multi-step design process to produce a flexible logo in multiple sizes.
The Hokie Heartbeat logo comes in a single and 2-color variations as well as an icon version for use in small-size applications.
The final piece of the brand was a logotype set in a custom typeface built from the ground up for this brand. The letters were based on the grid developed for the primary mark and form a cross between the 2 'H's when stacked vertically, a universal symbol of health and wellness.
