Kapsuun
Kapsuun Group, LLC, established in 2014, is an 8(a) certified Small Disadvantaged Business that specializes in providing a range of services to the United States Department of Defense and other Federal Agencies. As a trusted partner to its clients, Kapsuun Group prides itself on its ability to offer innovative, process-driven solutions that enable these organizations to achieve their mission objectives more effectively and efficiently. In an increasingly saturated market, businesses must ensure their branding and marketing materials are clear, cohesive, and compelling. That's why Kapsuun Group decided to collaborate with Joba Studio to refine their existing documents and marketing materials. The process involved careful copy editing and innovative graphic design to produce a new set of marketing materials that were not only more visually appealing but also on brand.
Print Design
The initial stage of the process involved a thorough review of Kapsuun Group's existing materials to identify the potential areas for improvement. The team at Joba Studio examined the materials from multiple angles, looking at content quality, visual design, and overall cohesion with the brand. This stage also involved understanding Kapsuun Group's brand identity, values, and customer personas to ensure that the redesigned materials would resonate with the intended audience. We worked to refine the language and structure of the existing documents, making the message clear, engaging, and action-oriented. This included tweaking the language and structuring the content in a logical, easy-to-follow manner. Meanwhile, our graphic design team focused on enhancing the visual appeal of the materials, creating a more harmonious color scheme aligned with the brand's colors, selecting suitable fonts and images, and introducing graphic elements that would catch the eye and make the content more digestible.
