USM Connected By Our Dreams
To introduce the USM Haller Soft Panel to the world, we translated the product’s essence into an immersive installation. The debut installation, Connected by our Dreams, premiered during Milan Design Week 2025, showcasing how a simple flip can transform both look and function.
Environmental
Connected by our Dreams, an installation designed by Joba, translated the product’s essence into space at Spotti Milano during Milan Design Week 2025. The installation choreographed structure and spontaneity: visitors saw (and sensed) how Soft Panels flip, slide, and re-compose pattern and color, softening acoustics while inviting interaction, an immersive expression of adaptable living.
Recognition
Gold Winner | 2025 8th Indigo Design Awards, Tokyo, Japan
- Branding for Events for Connected Exhibition by USM Modular Furniture
Silver Winner | 2025 8th Indigo Design Awards, Tokyo, Japan
-Graphic Design for Connected Exhibition by USM Modular Furniture
Silver Winner | 2025 International Design Awards
-Graphic Design for Connected By Our Dreams Exhibition
Want the product details?
See the Product Design & Development version:
