The decision to use TikTok as a business tool comes down to a few factors. We’ve compiled some helpful tips for you to learn how to create a TikTok strategy that suits the needs of your business.

Social media revolutionized branding and marketing. Most brands direct the bulk of their efforts toward social media platforms like Facebook, Twitter, and Instagram. With good reason: almost every person in our country has some level of social media presence. However, entrenched social media censorship in its varying forms is giving many businesses pause. Brands need to understand the practical steps they can take to continue reaching their target audiences.

LinkedIn has grown from a few professionals trying to connect to a global arena appealing to the business masses. The platform has transformed from purely professional networking to content-assisted networking. The newest move in that transformation comes from the addition of Stories. The platform is all about building meaningful relationships with the professional community.

Every year, in the vibrant streets of Miami, a culmination of global art and design takes place. This unique, international art show brings together people from all backgrounds to appreciate the newest developments in art and design. While being a spectator to this incredible showcase is a fantastic opportunity, it is a high honor to be invited to showcase as a creator.

This year, Joba Studio is proud to partner with USM and Don C to bring the Hue+man (pronounced Human) project to Design Miami.

With most social platforms incorporating them, hashtags are probably here to stay...and thus have become another tool to incorporate into brand marketing. At least for those who understand them. This post breaks down the fundamental purpose of a hashtag and the do’s and don’ts that come with the territory!

On social networks like dating apps, people scan thousands of profiles, often making important decisions based on what they see in five-second first impressions. This makes dating apps the perfect arena for self-marketing principles to be tested and proven every day. Because of this, dating app users may have a little something to teach professionals about marketing themselves on LinkedIn.

Scale is one of the most crucial foundations across any design-related field. This principle is a main guideline in creating a building, a space, or an image that feels right and looks right. Scale is often the secret ingredient that destroys or refines a project.

The constant expansion of professional and cutting-edge fields like those of web development and new media have resulted in loose to non-existent standards of professionalism. Malpractice is devastating to your clients and your business and will destroy the very foundation on which every business should be built: trust, loyalty, and respect.

Meetings certainly have their place. There is no reason, however, that they need to be a dreaded point of contention among your team members. Since we can’t terminate them altogether, it is up to everyone involved, from executives and team leaders to employees and entrepreneurs, to learn the fine art of how to conduct a business meeting.

Words have been around longer than images, but there is a very good reason why a picture is worth 1,000 words: it is simply more relatable and human. Articles, websites, and pages with relevant images average 94% more views than those without a photo. Brand photography is a crucial aspect of getting your business noticed.

Kobe Bryant trained and worked and lived in a way that maximized every day of his life: every game he played and every business endeavor he spearheaded. ‘Good enough’ meant nothing to him and as a result, he has left his mark on a world eager to continue his legacy.

Design, imagery, and color schemes...these are important to marketing efforts, but none of it means anything without carefully crafted words conveying an effective message. The collateral may be eye-catching, but forgettable in the long-run. And forgettable advertising means a forgettable product. This fact of marketing is why skilled copywriters are vital to every business and essential to capturing the attention of potential customers.

A new year offers the ideal opportunity to review the returns of your business’ social media platforms and any marketing strategies you currently have in place. LinkedIn, as the world’s largest business and employment-oriented service with over 65 million users, should be a foundational part of your marketing this year.

Joba has one goal: make people’s lives better. It’s that simple. And we’re committed to being the best at it.

Congratulations to Caitlyn, Founder of Blue Mobius Marketing, for her appointment to the position of Associate Vice President of University Relations at Radford University!